Senior Product Manager
Hey there, I'm Yam Cohen
I help teams turn messy problems into products people actually love. Big on user research, data, and getting things shipped.
01 About
I care about the details that make a product feel right to use.
I got into product management because of good UX. When something just works — when it feels natural and you don't even notice the design behind it — I find that genuinely exciting.
Games shaped a lot of how I think about products. In a good game, every detail is intentional: the feedback, the timing, what gets rewarded and when. I try to bring that same care into whatever I'm working on.
Outside of work, I'm usually writing code, playing guitar, painting, or sitting down for a game of chess. I think being curious about a lot of things makes you better at the one thing you do professionally.
Download Resume (PDF)· What I bring
02 Selected Work
Case studies, take-homes, and things I built to prove a point.
Mystic Dice
A take-home from a mobile gaming studio. I looked at their monetization, checked what competitors were doing, and designed a new feature aimed at lifting revenue without hurting the player experience.
In-Stay Revenue
Most hotel upsell revenue happens before guests even arrive. I looked at what's possible once they're already there — smarter push timing, better-timed offers, fewer missed moments — and proposed a way to change that.
Fiverr Buyer Experience
The buyer side of Fiverr felt off to me. I went through it carefully, mapped out what wasn't working, and proposed a cleaner flow for finding, hiring, and managing freelancers.
AnyPet
Ever wonder what your dog is up to when you're at work? AnyPet lets you video-call your pet using sound triggers, and even train them remotely with a built-in step-by-step training wizard. I designed the full experience across phone and tablet.
Anonycare
A UX challenge I worked on as a side project. Anonycare is a place for people going through hard times to talk without worrying about who's watching. The goal was simple: make asking for help feel less scary.
Ridit
Finding a scooter is easy. Knowing the safest way to get there is harder. Ridit puts all the rental options on one map and helps you pick a route that's fast and safe, with a clear summary before you go.
Muzzic
Buying an instrument online is hard. Too much information and people leave; too little and they don't trust you. Muzzic is a music shop I designed around that tension.
Anchor SMS Copilot
Freelancers don't have a billing problem — they have an initiation problem. The deal closes in a parking lot. The invoice doesn't happen until Monday. I built a Copilot that bridges that gap over SMS.
Guidde — Activation Redesign
Guidde creates AI-narrated video guides in seconds. The product worked. The first-run experience didn't. I went through the onboarding as a new user and tracked psychological safety at every step to find what was blocking activation.
SETT — Apollo Game Creator
Creating mobile games requires technical expertise that most creators don't have. Apollo is a lightweight game editor I designed for SETT — pick a game type, customize it, see it run in real time. No code required.
Tomorrow.io — Risk Dashboard
Operations teams don't need more weather data. They need to know which of their locations are at risk and what to do about it. I redesigned Tomorrow.io's dashboard around that distinction.
03 Projects
Nights, weekends, and the occasional rabbit hole.
Side projects I build for the love of it — games, tools, experiments. I write the code, make the calls, and chase the idea just to see where it goes.
Kukui
family group chat, upgraded
A WhatsApp bot for Israeli families — shopping lists, tasks, reminders, and a shared calendar, all in Hebrew over a chat you already have open.
BuzzBoard
buzzword bingo for meetings
Turn your next all-hands into a game. Mark off corporate buzzwords as they're uttered and call BINGO before your manager finishes the slide deck.
Rise of the Spinocrypt
spin forever
Fast-paced arena slasher built in 48 hours for Mini Jam #198. Inspired by Diablo II's Cow Level — no final wave, no victory screen, just momentum.
One Shield: Lagrange
one shield vs. space
Guide your satellite to each planet with only one shield between you and destruction. Physics-based movement, one-shot consequences, charity game jam.
When Heroes Attack
you are the dungeon
Reverse tower defense — you play as the dungeon, defending your treasure from waves of adventurers. Collect their gold when they fall.
Portal Puff
portals as movement
My first game. A 2D puzzle platformer where teleportation pads are the primary movement mechanic — not a bonus. Demo live, full version in progress.
Beatmatch
from bedroom to main stage
DJ career simulator prototype — built to prove the core loop before committing to full production. AI-generated soundtrack via Suno.
04 Contact
Let's talk.
Whether it's a product challenge, a job opportunity, or you just want to geek out about roadmaps and user flows, I'd love to hear from you.