Hey there, I'm

Yam Cohen

Senior Product Manager

I help teams turn messy problems into products people actually love. Big on user research, data, and getting things shipped.

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About Me

I'm a product manager driven by the desire to create meaningful impact for users. What drew me to product management is the beauty of good UX. When a product feels intuitive, thoughtful, and simply works. I love shaping experiences that solve real problems while feeling natural and enjoyable to use.

I have a deep love for games and game development, where design, technology, and emotion all come together. Games taught me how small details can shape behavior, engagement, and delight, and I bring those lessons into every product I work on.

Outside of product work, I'm endlessly curious. I enjoy writing code, exploring sound and music, painting, playing guitar, and sharpening my thinking through chess. This mix of creativity and logic fuels how I approach products, always looking for better ways to build, learn, and improve.

Download Resume (PDF)

Product Strategy Roadmap Ownership Product Discovery KPI / OKR Tracking User Research Cross-Functional Leadership Stakeholder Management B2B & B2C Go-to-Market

Case Studies

UX Redesign

Fiverr Buyer Experience

Fiverr's buyer side felt cluttered and outdated, so I dug in with a full heuristic analysis. I mapped out the pain points in how buyers find, hire, and manage freelancers, then designed a cleaner flow that actually makes sense.

UX Audit Heuristic Analysis

Redesign Buyer-Side Flow

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Mobile App

AnyPet

Ever wonder what your dog is up to when you're at work? AnyPet lets you video-call your pet using sound triggers, and even train them remotely with a built-in step-by-step training wizard. I designed the full experience across phone and tablet.

End-to-End Product Design

Multi-Device Mobile & Tablet

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Social Impact

Anonycare

Built for a UX challenge, Anonycare is a safe, anonymous space for people going through tough times. The whole point was to make asking for help feel less scary. No sign-ups, no judgment, just real peer support when you need it most.

UX Challenge uxchallenge.co

User-First Empathy-Driven

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Mobility

Ridit

Finding a nearby scooter is easy. Knowing the safest route? Not so much. Ridit pulls together all rental scooters on one map and gives you the shortest, safest path to wherever you're going, with a clear trip summary before you ride.

Route Optimization Engine

Safety Smart Routing

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E-Commerce

Muzzic

Buying an instrument online is tricky. You need specs, reviews, sound comparisons, but too much info kills the sale. Muzzic is an online shop I designed to nail that balance: give buyers confidence without overwhelming them.

Conversion Optimized Funnel

UX/UI Course Project

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Let's Talk

Whether it's a product challenge, a job opportunity, or you just want to geek out about roadmaps and user flows, I'd love to hear from you.

yamcohen@gmail.com LinkedIn YouTube GitHub Instagram